Premium Dead Sea Mineral Grooming for Pets - Featured Across Major U.S. Media
Petsus grooming products have been spotlighted by major U.S. news outlets following our national expansion
As Featured In
Featured by leading U.S. news sources
Official Press Release
Petsus Expands Into the U.S. Pet Care Market With Premium Dead Sea Mineral-Based Grooming Products
LOS ANGELES, CA - November 27, 2025
Petsus, the premium pet grooming brand made in Israel, enters the U.S. market with natural pet-care formulas rich with authentic Dead Sea minerals.
“We are excited to bring our mineral-rich grooming line to pet owners in the United States,” said Ori Banias, Founder and CEO of Petsus. “Our mission is to offer high-quality, natural grooming products that give every pet the gentle care they deserve.”
A Growing Demand for Natural Pet Wellness
The expansion comes as more American pet owners seek safe grooming alternatives free from parabens, alcohol, artificial dyes, and harsh chemicals. Petsus formulations are pH-balanced and suitable for dogs and cats with sensitive skin.
Products Featured in Major U.S. Media
Following Petsus’ national distribution, several major U.S. news outlets highlighted the brand’s unique approach to pet wellness and its Dead Sea ingredient story. Coverage included Google News, NBC, FOX, AP, CBS, Bloomberg, and ABC News.
Product Line
Petsus launches in the U.S. with two flagship products:
Petsus Dead Sea Mineral Shampoo
A gentle, nourishing shampoo formulated with chamomile, aloe, tea tree oil, and oatmeal to soothe itching, dryness, and sensitive skin.
Petsus Paw Wax
A protective balm made with natural oils and mineral extracts designed to moisturize and shield paws and noses year-round.
Both products are free from parabens, alcohol, synthetic fragrances, and artificial colors.
Commitment to Community
Petsus donates ten percent of all company profits to support abandoned and rescued animals across Israel and the United States.
“We believe that healthy pets start with safe products and responsible manufacturing,” said Banias. “Our team is proud to bring an authentic Dead Sea grooming experience to American pet families.”
Availability
Petsus products are manufactured in Israel and fulfilled through Amazon FBA in the United States. They are now available nationwide.
Press Contact
Ori Banias
info@petsus.org
www.petsus.org
Brand Assets
• Download Press Kit
• High-Resolution Product Photos
• Transparent Petsus Logo (PNG)
Quick Facts
• Made in Israel
• Based on authentic Dead Sea minerals
• Hypoallergenic and pH-balanced
• Paraben-free, alcohol-free
• Safe for dogs and cats
About Petsus
Petsus is a premium pet grooming brand focused on natural, safe, and hypoallergenic formulas enriched with real Dead Sea minerals. All products are made in Israel and designed for sensitive skin.
Brand Assets
Journalists, retailers, and partners can access Petsus brand assets for editorial use. These files include logo variations, color palettes, and typography guidelines to ensure consistent and accurate brand representation.
Brand Usage Guidelines
• Do not modify or recolor the logo
• Leave sufficient clear space around the logo
• Use provided files for all print and digital media
• Contact us for custom background adaptations
Trademark Notice
Petsus® and the Petsus paw logo are registered trademarks. All assets provided are for approved editorial and partnership use only.
